We've received notice from our partner networks that Barclays are to replace their charity credit card with a new card entitled the Breathe Card. The Barclaycard newsroom describes this new product as such:
Barclaycard has announced plans to launch the first UK credit card that donates 50 per cent of its profits to give people across the country a greener card option. The Barclaycard Breathe credit card will see Barclaycard:
- Donate 50 per cent of Barclaycard Breathe profits to environmental projects dedicated to reducing carbon emissions around the world.
- Offer cardholders discounts and lower rate borrowing on green products and services.
- Take a greener approach to account management including online statements and recycling of card plastics.
Barclaycard Breathe states that it is donate a minimum of £1 million to environmental projects in its first year. The company will then donate 50 per cent of profits from the card in following years.
Barclaycard Breathe aims to help consumers make greener choices by offering discounts and lower rates on green products, for example energy saving products and greener transport options.
The card itself offers a greener customer experience with no paper statements - though note that the
egg card has operated this way for several years. Marketing will be directed online and the cards themselves are made from PETg - a more environmentally friendly alternative to current PVC cards. A recycling scheme for old cards will be available when new cards are issued.
We're expecting to offer the card soon. When it's available you'll find it on our dedicated
breathe card page.
Labels: barclaycard, breathe card, cardtart, credit cards, eggcard